FACTS is about sourcing and providing information. Information is KEY to decision making. Wrong information leads to wrong decision with its ripple effects. Fact-based information generates useful and profitable decision.
FACTS International Ghana Limited, a market research agency, is a limited liability company established in 2010 in Accra, Ghana.
Cost has been an issue connected with collecting and analysing data in Africa majorly because there had not been one reliable institution capable of offering market research services in most of its markets. International as well as local agencies and corporations resorted to having different suppliers in different countries, markets or regions. This lack of consistency has resulted in high cost of operation and poor data gathering reflecting a false view of the facts on the ground, for the most part.
Quality of data has been questioned over time. FACTS International Ghana Limited was founded with the objective of providing a remedy to these challenges that face data collection and analysis in Africa.
It is now possible to gather the right information accross the continent with only one agency, drawing from a wealth of experience at an unbeatable cost.