Surveys are getting shorter—and it’s not just a coincidence. In 2012, the average survey had 12 questions; by 2023, that number dropped to 11. This shift reflects a broader trend: shrinking attention spans and a growing demand for clarity.
So how do you make every question count when you have less time and space to get the insights you need?
Here are four proven ways to craft more effective survey questions:
1. Keep It Focused
Every question should serve a clear purpose. Ask yourself: Does this help me make a decision or understand my audience better? If not, it doesn’t belong in the survey.
Tip: Tie each question to your survey’s primary objective.
2. Avoid Overloading the Respondent
Double-barreled or overly complex questions confuse more than they clarify. For instance, instead of asking, “Do you find our app intuitive and reliable?” split it into two simpler questions.
Why it matters: Clarity leads to more accurate, actionable responses.
3. Use Simple, Direct Language
Jargon, buzzwords, or technical terms can alienate respondents. Speak plainly, even if your audience is specialized. A clear question gets you better data.
Bonus: Simple questions are faster to answer—keeping dropout rates low.
4. Pilot and Refine
Before launching your survey, test it. A short pilot run can help you catch confusing phrasing, awkward flow, or unnecessary length.
Reality check: A five-minute test now can save you hours of cleaning bad data later.
Final Thought
Shorter surveys aren’t a threat—they’re an opportunity. With the right questions, even a brief survey can deliver deep insights. It’s not about how much you ask—it’s about how well you ask it.
